How To Start and Grow A Successful Online Business Without Quitting Your Day Job
by David Lindahl & Jonathan Rozek · Published by Wiley (2010)
I wrote this book with Jonathan Rozek after we'd spent years testing what actually works for building online income. Not the theory — the actual hands-in-the-dirt, spending money on ads, watching what converts version.
The title sounds bold, but here's the honest version: we ran the tests, made the mistakes, and figured out what worked. This book is the shortcut I wish I'd had when I was trying to build income streams alongside everything else.
The same systems thinking I used to build a real estate portfolio — build it once, let it run — applies directly to online business. Once you understand the framework, you can build income streams that don't require you to be present every day.
This isn't about getting rich quick. It's about building real assets. Same philosophy I've always used — just applied to the digital world.
How to identify profitable online opportunities that match what you know and can do well. Not every niche works — we'll show you how to vet them before you spend money.
Information products, courses, reports — how to create something people will pay for, even if you've never done it before. You don't need to be an expert. You need to be further ahead than your audience.
The strategies that actually drove revenue — not the ones that looked good on paper. We tested email marketing, paid traffic, SEO, and partnerships. Here's what worked.
How to build funnels and systems that generate income while you sleep. The goal is a business that runs on autopilot — not one that requires your full attention every day.
The path from $1,000/month to $100,000/year — what changes at each level, what you need to invest in, and how to make the jump without quitting your job to do it.
Actual examples from David and Jonathan's businesses — not hypotheticals. What they built, what they spent, what it returned.
This book is specifically designed for people building on the side — not full-time entrepreneurs. Every strategy works around a 9-to-5.
If you're looking to build something that runs without you, this book shows you how. Hustle has a ceiling. Systems don't.
David and Jonathan tested everything in this book. It's not inspirational fluff — it's what worked, documented.
This isn't about making a quick $500 flipping stuff online. It's about building assets that compound and pay you for years.
"Finally a book that gives you a clear roadmap instead of vague inspiration. I went from zero online income to my first $3,000 month within six months of reading this."
— Amazon reader review
"David applies the same systematic thinking he used to build his real estate empire to online business. The parallel is powerful and practical."
— Business reviewer
David Lindahl has built businesses from scratch twice — once in real estate, building a portfolio of 9,000+ apartment units and $240M+ in property, and once in education with RE Mentor, the #1 multifamily education company in the U.S.
The principles in this book came from his own experience building information products and online systems alongside his real estate work. He's a 4x #1 bestselling author — Donald Trump personally selected him to write Trump University Commercial Real Estate 101.
He's been featured in Reader's Digest, Kiplinger Magazine, and AOL Real Estate. He's also an Iron Man triathlete who trains 10x per week, which tells you something about his approach to building things that don't take shortcuts.
More About David →Available in paperback, Kindle, and audiobook formats.
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